Optimize sports and entertainment experiences by gaining real-time insights and providing personalized customer engagements with solutions from SAP.
Solve your specific sports needs
Gain a competitive edge by leveraging the digital transformation in sports
Outclass and outmaneuver the competition – on the field and off – by capturing, analyzing, and using data in real time to create the “digital athlete.” Transform traditional methods in athlete management, scouting, health, fitness, training, development, game execution, and compliance for an edge no competitor can copy.
Solve your specific entertainment needs
Transform experiences by digitalizing entertainment park operations
Discover how entertainment parks and integrated resorts can win the innovation game by adapting to disruptive change and connecting their physical and digital operations. Success depends mainly on excellence in three key areas: ubiquitous customer engagement, strategic demand management, and effective operations management.
Find sports and entertainment software tailored to your needs
SAP Sports One
Get ahead of the competition and simplify game-winning decisions with innovative technology that helps you identify, acquire, develop, and maintain the best personnel. Uncover the insights you need to create winning strategies and adjust on the fly – so you can reach championship-level performance.?
SAP Event Ticketing
Boost your revenue using comprehensive, advanced cloud ticketing software. SAP Event Ticketing helps you manage tickets, customers, and event processes quickly and efficiently. And it enables you to utilize social media and mobile devices to increase ticket sales.
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See how customers are succeeding with SAP
Get the latest news and trends from experts
Tactics and technology team up at TSG Hoffenheim
Working closely with?TSG Hoffenheim, SAP has augmented the SAP Sports One solution with the new?tactics board app to optimize match preparation.
SAP Sports One keeps Rhein-Neckar L?wen roaring
SAP Sports One provides Rhein-Neckar L?wen with various?tools for analyzing match data, training information, and player health from a?central repository.
How champions prepare with help from SAP solutions
TSG Hoffenheim and?Manchester City are using SAP technology to optimize their performance – on and?off the field.
Communities and Events
Manage your sports and entertainment business enterprise-wide
Simplify HR processes and engage your workforce to drive better business results, empower your workforce, and develop your talent.
Bring together financial processes with automated, real-time analytics, and translate them into forward-looking business insight across the entire organization.
Procurement and Networks
Streamline procurement processes across your organization, driving compliance and control while cutting costs and risks.
Take advantage of in-depth data analysis, predictions, and processing of complex events, and combine data from a variety of sources into one, integrated platform.
Cloud and Data Platforms
Leverage business applications that use the latest technology advancements – including the SAP HANA platform, cloud, mobile, and more.
Internet of Things (IoT)
Deploy high-velocity, intelligent edge IoT applications using business and technology services.