SAP is a Leader in Gartner's 2019 Magic Quadrant for Multichannel Marketing Hubs
Watch a demo of the SAP Marketing Cloud solution
Learn about top imperatives for your 2019 marketing strategy
Personalize customer experiences across your business with SAP Marketing Cloud
Gain insight from a single view of your customers and deliver personalized experiences across the entire customer journey.
Build customer trust to develop ongoing relationships
Deliver the experiences that customers expect by recognizing them during engagements and practicing consent-based marketing practices.
Optimize marketing to drive revenue
Gain visibility and control of the entire closed-loop marketing process, and make data-driven decisions to increase marketing ROI.
Drive demand and growth for B2B marketers
Empower marketers to successfully generate demand, increase lead conversions, and, ultimately, drive more sales.
What are analysts saying about SAP Marketing Cloud solutions?
SAP is in the 2019 Gartner Magic Quadrant for Multichannel Marketing Hubs
Find out why SAP has been named a Leader three times in the Gartner Magic Quadrant for Multichannel Marketing Hubs.*
SAP Marketing Cloud makes an economic impact
Learn why an www.gboyf.twmissioned Forrester Consulting study?says the SAP Marketing Cloud solution helps multi-brand enterprises boost conversions, understand customers, and find revenue opportunities.
Delivering a best-in-class customer experience
Discover the top imperatives for creating a marketing strategy that can help you improve customer experiences, drive loyalty, and stand out from the competition.
Training and Certification
Achieve your strategic goals with the right knowledge and experience.
Develop the knowledge and skills you need with professional courses and certifications offered at our training office, your own location, or online.
Empower your team
Use Learning Journeys to ramp up quickly with role-based training from SAP for every member of your team.
Access on-demand resources
Get unlimited access to comprehensive training content enhanced by social learning and peer collaboration with SAP Learning Hub.
Get started with SAP Marketing Cloud
- View how-to videos on using software features and functions
- Watch Webinars and attend expert events for the latest updates, insights, and advice
- Get information about our releases, service availability, and cloud support
SAP Customer Experience Services
Transform your business faster with help from SAP Digital Business Services.
Benefit from specialist expertise to guide your SAP Marketing Cloud project. SAP Customer Experience solution partners provide the service and support you need to meet your enterprise goals.
SAP Marketing Cloud Resource Center
Learn how SEA is able to reduce costs in ownership, access real-time data, and increase satisfaction to meet its goals for growth and higher sales with SAP Marketing Cloud.
See how Doehler implemented SAP Marketing Cloud and integrated it with its existing business intelligence system.
Find out why Emmi turned to SAP Marketing Cloud when it needed an omnichannel digital marketing platform to achieve digital transformation.??
Create meaningful customer experiences built on trust with ideas, strategies, techniques, and tips to increase sales across your business-to-consumer (B2C) markets.
Discover how this leading software development company delivers moments that matter to B2B customers and prospects across channels.
Find out how social media plus account-based marketing can help deliver B2B marketing success.
Discover how leading brands simplify and personalize customer experiences.
Learn why 89% of the companies doing account-based marketing receive an average ROI uplift of 24%.
Support the end-to-end customer journey
Explore the other cloud solution portfolios in the SAP C/4HANA suite.
See how the SAP C/4HANA suite brings together customer data, machine learning technology, and microservices to power real-time customer engagements across sales, service, marketing, and commerce.